EXPERIENCE

SENIOR CONTENT DESIGNER, VP // BANK OF THE WEST
August 2019 - July 2021
UX Writing for the Paycheck Protection Program:

• Worked closely with design, marketing, and product partners to develop end-to-end content for digital loan and loan forgiveness applications (product copy, emails, FAQs)

• Read and responded to fast-paced legislative changes to ensure all customer-facing content aligned with evolving program requirements

• Proactively shared work with partners across teams

Developed marketing content to support business goals and promote brand values of sustainability and diversity:

• Partnered with designers to create content for new product landing pages and in-branch videos across LOB

• Created site pages and provided campaign strategy for the bank’s Women Entrepreneurs program in support of female entrepreneurs working to grow their small businesses

Focused on improving customer emails:

• Spearheaded internal communications audit for full visibility on customer emails

• Updated onboarding email content to improve engagement

• Led collaboration with internal Design team and agency partners to update marketing email templates; focused on mobile, scrolling design and short, high-impact content

Strengthened a collaborative team culture:

• Participated in bi-weekly Design Critique meetings, asking questions to understand the problem being solved and the reasoning behind specific design choices

CONTENT MANAGER // FLIPCAUSE
March 2018 - April 2019
Content creation, distribution, and strategy:

• Wrote and designed content for the SaaS company and its nonprofit clients, including:

  • Weekly public-facing blog posts and email updates

  • Help Center articles

  • Client and marketing emails

  • Copy for the company website

  • Social media posts, both paid and organic

• Launched weekly blog emails to establish inbound marketing channel, cultivate qualified leads

• Created and tracked metrics to evaluate content performance; grew blog readership by 500%, doubled subscribers, and maintained open rates between 10-50% for all mailing list segments

• Published e-book, A to Z Fundraising for Nonprofits

• Managed social media presence

• Developed 2019 content strategy to sync efforts across social media, email marketing, and client communications channels

• Integrated email marketing platform and client database for segmented client communications

  
  

COMMUNICATIONS MANAGER // GLOBAL HEALING
December 2014 - March 2018
Development and implementation of nonprofit communications strategy to amplify digital presence:

• Drafted, edited, and published print and online content including website copy, press releases, monthly blog posts, bi-annual newsletters, and Annual Reports

• Created yearly Communications Calendar to support programs and fundraising

• Built a multi-platform social media presence to highlight program impact

• Mentored social media intern through the design of campaign themes and implementation of performance metrics

Oversight of daily operations and logistics:

• Maintained accounts and records of all financial transactions

• Prepared documentation for yearly audits

• Customized Salesforce database to support trip planning, volunteer coordination, and tracking of in-kind donations

• Managed data intern during semester-long project to clean and import data into Salesforce

Design and implementation of fundraising campaigns:

• Led end-of-year fundraising campaigns for #GivingTuesday, exceeding fundraising goals in both 2015 and 2016 by an average of 20%

• Demonstrated an 800% increase in EOY fundraising revenue from 2014 to 2016

Event planning:

• Organized the International Blood Safety Forum in Washington DC for over 90 nonprofit, industry, and government stakeholders in 2015 & 2017

• Managed travel and accommodations for international attendees

PR ASSOCIATE (CONTRACT) // AMC PUBLIC RELATIONS
March 2014 - January 2018
Public relations for healthcare industry clients:

• Drafted, edited and distributed press releases for top medical device companies including BSN medical, Optovue, and Spiracur

• Coordinated with executive leadership to establish the content and scope of press releases

• Executed PR strategy for a high-visibility business acquisition

• Crafted social media strategy for clients

• Researched, created, and updated media lists

COPYWRITER (CONTRACT) // CITIZENS OF HUMANITY
January 2017 - April 2018
Creation of web copy for the LA-based top denim brand:

• Wrote product descriptions for Citizens of Humanity and AGOLDE ecommerce websites

• Maintained brand identity through tone and voice for distinct target customers

EDUCATION

BA in English Literature
UC Berkeley // 3.84 GPA

AA in Communications
AA in Humanities
AA in Literature
Pasadena City College // 4.0 GPA